brand equity and me

Honestly, I learned about brand equity when I was in marketing, but I don't think I've ever fully understood the concept completely. We went over it in class, and last night at the bars I found my own example of how it applied to my life. It's funny how one bartender can contribute so largely to a bars brand equity. There's this one at the bar that we frequent and she's always willing to take a few extra seconds to make small talk and get to know us. She knows us by first name - even though its only like her second weekend, and it's funny but thats the kind of stuff thats going to keep us coming back. No one wants to walk up to the bar to order a drink and the person on the other side of the counter act like they don't give a crap, even at a bar when you usually brush it off pretty fast - bc hey usually your not their to get the best customer service, your there for the drinks. I tip her extra - and she's making me even more of a poor college student than i already am - in fact i tip her so much that the cheap drinks plus her tip probably equal out to as much as they do at any other bar in kent, but thats brand equity for you I guess.