new volvo?

I just saw a commerical for a new volvo that has a new feature to prevent collisions. It has like a warning beep when you get to close to the car ahead of you, and I think the same happpens for if you would back up and hit something. I wonder if they where trying to play off of he new Lexus that parallel parks itself? This definetly doesn't look as amazing, I think that the little beep warning would just be really annoying to me, and does it go off like whenever you get within like 10 ft of something or like 20ft, anyways i really dont think that this feature would make me want to buy the car at all. I fact I think it makes me want the Lexuz more.

brand equity and me

Honestly, I learned about brand equity when I was in marketing, but I don't think I've ever fully understood the concept completely. We went over it in class, and last night at the bars I found my own example of how it applied to my life. It's funny how one bartender can contribute so largely to a bars brand equity. There's this one at the bar that we frequent and she's always willing to take a few extra seconds to make small talk and get to know us. She knows us by first name - even though its only like her second weekend, and it's funny but thats the kind of stuff thats going to keep us coming back. No one wants to walk up to the bar to order a drink and the person on the other side of the counter act like they don't give a crap, even at a bar when you usually brush it off pretty fast - bc hey usually your not their to get the best customer service, your there for the drinks. I tip her extra - and she's making me even more of a poor college student than i already am - in fact i tip her so much that the cheap drinks plus her tip probably equal out to as much as they do at any other bar in kent, but thats brand equity for you I guess.

Rolling Rock...

I keep seeing this commercial on t.v. - it's a Rolling Rock commercial. There's just a guy at a desk with a big green Rolling Rock coffee mug and he's apologizing for a bad commercial from Rolling Rock that apparently ran during the Superbowl Sunday ads and had guys in thongs. He says that it got ranked 61 out of 62 commercials - so almost the worst. I can't tell if it's for real or not, or planned or not? I'm guessing it wasn't but I could be wrong? Anyways - probably the smartest way to flip a lame commercial - apologize - I want to find it online and see if it was really that bad! It's a good way to bring their product to the front of my mind.