different channels, different advertising.

different channels, different advertising. sunday night me and my friends were a little reluctant to let the weekend go so we set out to the bars around 11pm to have a couple of beers. Espn was on all the tvs, we found ourselves all sitting at the bars watching the commercials. All of us commented on the Bud Light commercial - Rock, Paper, Siccsors - before it came on. All of us rememebered it from teh Super Bowl and all of us liked it. All four of us sat at the bar and laughed and repeated the script. Just watching the commercials on Epsn, I saw how different every commercial was everything was about beer, sports, or really funny. The Bud Light commercial was good because the Super Bowl is over - but the next drinking that everyone ordered was a Bud Light.

Ms. Butterworth

I just saw a commercial for Mrs. Butterworth's on T.V. We talked in class about how companies sometime use old commercials in new ad campaigns. The commercial had a bunch of the old commercials and their years under the clips of them. They all carried the same theme throughout the years, always with a little kid talking to the mrs. butterworth syrup bottle - always mentioning how the syrup is thick and rich.

Poor taste/Offensive

I just saw a commercial adverstiment on MTV for MTV's spring break week special. The tag line at the end was "Let mating season begin" It was based on a kind of national geographic/animal planet theme. I found it to be in poor taste. With all the campaigns for getting tested for Aids and sexually tranmitted dieases (MTV even runs their own ads for this cause), and they seem to be saying that it's ok to go on spring break and sleep with random people. I just think that my generation (which seems to be in their target market) needs more than that. I think you have to be on one side or the other. Don't pull for kids like us to change the world and crap like that and encourage us to sleep around?. I know that sex sells, thats been proven, but it's getting old. It's been done, and I'm over it. I've seen their spring break stuff before - it's the same every year, and gets increasing worse evach year. The same college kid looking to hook up, getting wasted, puking, waking up to random strangers, getting drunk again, gettting naked, and hooking up all over again.

new volvo?

I just saw a commerical for a new volvo that has a new feature to prevent collisions. It has like a warning beep when you get to close to the car ahead of you, and I think the same happpens for if you would back up and hit something. I wonder if they where trying to play off of he new Lexus that parallel parks itself? This definetly doesn't look as amazing, I think that the little beep warning would just be really annoying to me, and does it go off like whenever you get within like 10 ft of something or like 20ft, anyways i really dont think that this feature would make me want to buy the car at all. I fact I think it makes me want the Lexuz more.

brand equity and me

Honestly, I learned about brand equity when I was in marketing, but I don't think I've ever fully understood the concept completely. We went over it in class, and last night at the bars I found my own example of how it applied to my life. It's funny how one bartender can contribute so largely to a bars brand equity. There's this one at the bar that we frequent and she's always willing to take a few extra seconds to make small talk and get to know us. She knows us by first name - even though its only like her second weekend, and it's funny but thats the kind of stuff thats going to keep us coming back. No one wants to walk up to the bar to order a drink and the person on the other side of the counter act like they don't give a crap, even at a bar when you usually brush it off pretty fast - bc hey usually your not their to get the best customer service, your there for the drinks. I tip her extra - and she's making me even more of a poor college student than i already am - in fact i tip her so much that the cheap drinks plus her tip probably equal out to as much as they do at any other bar in kent, but thats brand equity for you I guess.

Rolling Rock...

I keep seeing this commercial on t.v. - it's a Rolling Rock commercial. There's just a guy at a desk with a big green Rolling Rock coffee mug and he's apologizing for a bad commercial from Rolling Rock that apparently ran during the Superbowl Sunday ads and had guys in thongs. He says that it got ranked 61 out of 62 commercials - so almost the worst. I can't tell if it's for real or not, or planned or not? I'm guessing it wasn't but I could be wrong? Anyways - probably the smartest way to flip a lame commercial - apologize - I want to find it online and see if it was really that bad! It's a good way to bring their product to the front of my mind.

Risk

Last week in class we discussed the risk involved in purchase decisions. I knew about cognitive dissonance, from marketing class, I get it a lot since I'm a poor college student trying to learn how to manage her money. I get cognitive dissonance over a new shirt, or a case of beer - so i experience that like every other day? (exaggeration, that's wishful thinking i guess).
Every risk that we went through, financial, social, psychological, personal, and performance, I applied to my life in a different way. --College in general was a huge risk for me. I could easily apply every risk to college.
Social risk- there are two - count 'em, one, two, other people from my home town attending Kent right now, they both graduate this year. By coming to Kent, I was not only putting a lot of space (31/2 - 4 hour drive) in between my family, I was putting a lot of space in between me and all my friends that were in college or going to college that year with me. I was essentially going to a school no one in my hometown went to or had heard of in lot a cases. I was taking the risk that I'd distance myself from the people I loved and relied on. All of my other friends seem to go to college together in packs 5 to Bowling Greeen, 10 to Ohio State, 4 at our branch in the next town over, a few at Cinci, and my best friend at OU, yes by herself but none the less still a good drive away. Yes, I was alone, no one to explore with, or room with, or even touch base with. alone. social risk - of losing touch with all my friends from high school.
Financial risk - I am one of 5 children, and my mother always said it was no problem growing up but she never knew we'd all go to college. So I am the last, the baby, and I've seen mom and dad go years without new shoes and have no vacation or money for themselves so they can send that money to my older brothers and sisters to help pay rent or eat that week. So money, financial risk - when i could have saved money by going to the branch in the next town over (my one years tutition at kent would have been the cost of all four years tutition there) was huge.
Psychological risk - had a lot to do with if Kent would be the right fit for me, one of my older brothers had gone off to school, to decide a year later thats not what he wanted, and a year later deciding he wanted something else. fear of failure, or wasting my money and my parents money.
personal risk - i think of that more having to do with my mom and dad, and saying over and over again - college is dangerous, be safe, dont walk alone at night, calls when i'm sick, and that.
performance risk - there was always the what if i just dont go to class, or if i have a really hard time in my classes. what if this school isn't teaching me what i need to learn, doesnt have the best professors and a good ciriculum? will the university teach me everything i need as promised?
college in general was a huge risk for me, good thing so far it's paid off.

Here it is...

Ok so here's the entry for the advertising and promotional management class. We were talking about good advertising and bad advertising. More like welcome advertising and UNWELCOME advertising. In which I had a very recently experience with. I've needed ink for my printer for like the last 2 monthes, but I didn't have the cash. So I continue to put it off, until this semester starts and I have to print off like a MILLION TONS of notes and crap for all of my classes. SOOOOO, I get on Dell's website last night to order more ink and I find the stuff and try to order it - needless to say it took forever and on the last step, payment... whatever to say the least I', already frustrated and I end up having to call a service number or whatever. This English or Australian guy gets on the phone, and while I'm trying to order ink (and cook myself dinner, which I'm not the greatest at anyways, - I burn a lot stuff) this guy is trying to push me a crap-ton of products. No, I don't want two for a better price (cause it's really not better, he's already charging me above the price that was on their website), No. I don't want glossy photo paper for the extra low price of 5.99 for 14 pieces...blah blah.. I want one black, standard capacity cartridge please. anyways it took 45 minutes. Finally got off the phone and I wanted to scream. So I did. at my innocent bystander boyfriend, laying on the couch. Fight insues, and who do I have to thank for the extra stress - dell. and their stupid promotional strategy. thats it #1 entry complete. tune in next week..... hahaha